Sofia Sardo
Context
An interior design studio based in the Algarve. Sofia Sardo had two distinct sides, the interior design atelier and Studio Sardo, a home goods e-commerce line, running as separate identities with no visual coherence between them. The brand didn't reflect the premium positioning the interiors business had already earned, and the e-commerce wasn't performing.
Approach
Before redesigning anything, I proposed unifying both brands into a single visual system. Duality became the central concept: a logo with two typefaces in balance, each representing one side. The website was built with a split-screen that navigates between both worlds, saving resources for the client while creating a cohesive experience. The typographic system, palette and micrographics ensure flexibility without losing identity.
Delivery
Studio Sardo, previously underused, gained its own presence within a shared system. The brand started communicating with the consistency and care the business always had. The e-commerce was resolved with a more premium experience that reflects the parent brand's standing and speaks directly to the right audience.
"Pedro was instrumental in rebranding our interior design studio and building our ecommerce website. His expertise, patience, and creative eye made the whole process a joy. He didn't just deliver a great website — he helped craft the visual identity we're proud to call our own. We'd recommend him without hesitation and will absolutely work with him again."
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